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Rozana.in is a rural commerce platform. The company is light on inventory and is using AI to leverage supply chain solutions.

Chopping food in the kitchen is one of the most time-consuming and tedious tasks. Pre-prep can take up precious time and large orders can be time-consuming. To combat this we offer a premium range of pre-cut fruits/vegetables, rolled rotis and pre-knead dough. Cooking in 20 mins for elaborate or day to day cuisines or meals is no longer a hassle. With fresh morning delivery we continue to maintain quality standards that are anything but the best. We have also launched a mouthwatering range of deconstructed meal kits

Rozana.in strives to achieve a balance between the consumer, producer, and profits by bringing significant and dignified changes in the supply chain wherein we empower small and large scale farmers by providing them better access to online food shopping markets. We create supply chains that are fairer and help to improve farmers negotiating power enabling them to build direct business partnerships with us.


To further help our rural friends or “mitra'' as we call them, Rozana.in also launched Rozana Rural. The aim was not only to bring villages access to product ranges available in cities but also to empower small scale businesses and create entrepreneurial opportunities. After successfully scaling operations in Rae Barelli we are now getting appeals from not hundreds but thousands of villages and centres to launch in their districts.


This success is not Rozana’s success but the success of our current peer partners who are adamant to change their destiny. They are knocking on every door and taking orders. They and our rural team are the real heroes and we pledge to take this mission across the country reaching every village. Rozana.in is in the business of making millions of micro-entrepreneurs and making India Self-Dependent.





Founded by Ankur Dahiya (CEO), Adwait Vikram Singh (CSO), and Mukesh Christopher (COO), Rozana.in, a woman-led online rural shopping portal operational in Rae Bareli, Barabanki, Lucknow, Kanpur, Ghaziabad, Greater Noida, Jhajjar, Faridabad, Bengaluru, New Delhi & NCR.






We aim to become the largest rural online market with delivery partners across India.




Rozana’s mission is to aggregate local farmers, producers, and manufacturers to provide them with a platform to sell directly to the consumers. No other platform allows the manufacturing and selling through the community at the moment, most apps and traditional tech start-ups have not been able to leverage the power of the community with tech.


Why shop with Rozana


There are countless reasons why you should shop your daily/monthly essentials through Rozana. Firstly, you get a chance to save money through amazing deals and offers at Rozana.in and with the introduction of the social commerce peer model, Rozana.in gives its shoppers a chance to earn money above the natural savings they make during the purchase.


Besides this, Rozana.in believes in quality product deliveries, be it any product or fresh fruits & vegetables, cakes & bakery items, meat & seafood, we bring them fresh from the mandi to your doorstep. Rozana.in helps you save not only time from your busy schedule but also money through our peer social commerce model.


The Process


The products listed on Rozana.in are sourced directly from the suppliers without any interference of any middlemen. Eliminating the vendor or a third party makes our process seamless, bringing pocket-friendly solutions for your daily needs. We bring to you assured quality products hand-picked by trained delivery personnel. Moreover, we focus on ‘Quick Deliveries’ so you can receive goods at your convenience! The delivery time for any order does not exceed 24 hours.


Save Time, Bid goodbye to FOMO


For the GenZ tribe, time is extremely precious. It is never enough and saving some may help you invest yourself in other things. You may often find your friends, parents, siblings, or maybe even yourself cribbing about how there is always a scarcity of time for doing different things in life. Maybe saving a little extra time from our tight schedules could be converted into family time, or maybe to finally follow your hobby, or just relax. Be it a working professional or a housewife, we all have our fair share of everyday chores and duties that we need to fulfil. Rozana.in understands your troubles and is here to give you a chance to save some of your valuable time. Now you do not need to step out of your house to get basic necessities. We give you a fabulous experience of shopping online and saving your precious time and hard-earned money. Don’t worry, we understand your needs.


Fun facts about Rozana.in


The best part is that the products delivered through Rozana.in are 100% fresh, sanitized, and pure. Hyper-Local Sourcing is another key pillar of Rozana.in’s business model. We source products from a wide network of hyper-local B2B sellers rather than dealing directly with the brands. This allows us to operate an asset-light model by keeping minimal inventory at hand and not having to store products in a storehouse. There is no third-party seller involved in between which makes them more economical and budget-friendly. The involvement of fewer middlemen in the process makes things go more smoothly. Hence, the products remain fresh as they reach your homes. This gives substance to our motto “From kissan to kitchen”.


Acing deliveries


We emphasize quick deliveries, looking at delivering the desired products within 3 to 4 hours from when the order has been made. The maximum delivery time for a particular order is up to 24 hours.


Rozana.in is the first rural online market that offers bifurcated delivery services according to the kind of product that has to be delivered. The delivery schedule has been designed in a way that proves to be most beneficial for our customers.


Our delivery timings range from 8 A.M to 8 P.M for general items, but the timings for delivery of fruits and vegetables specifically ranges between 8 A.M to 10 A.M. The timing pattern might put you in a position where you get curious as to why there is an entirely different time bracket for fruits and vegetables or in other words for the produce category. The answer is very simple, Rozana.in stands by its precept of quality delivery and we all understand the fact that the best time to get hold of fresh fruits and vegetables from the market is during the early morning hours. Therefore, we source our produce directly from the morning mandi market of your city and bring home the best quality of fruits and vegetables possible, handpicked by our well-trained delivery personnel. We try to give you a customized online shopping experience so you will never have to compromise over quality or prices. 


Payments made easy at Rozana.in


The online delivery platform offers various payment mediums for the ease of its customers. For smooth payments without any hassle, we try to keep the different options. These include RazorPay, Paytm, UPI payments, Debit Card, Credit Card, Cash On Delivery. We also have the option of “Buy Now, pay Later” with Simplepayments.


Did you know that you can also use your Rozana wallet points to pay for your online order? 1 point is equivalent to One Rupee on the portal.